Did you know that the average person spends about 15 seconds on your site before bouncing off to some other place on the internet? Yes, 15 seconds! That's all the time you've got to captivate a visitor and potential customer into staying on your site to later convince them to hire or buy from you.
That means that when it comes to your online business presence, your words are pretty much a secondary concern. After all, how much can a person read about you and your services in that amount of time? If not words, then what factors pull visitors in or send them clicking away? The short answer – visuals.
It is the reason why investing in quality website design for your Adelaide business is so important. By making your site visually inviting not only are you increasing the average amount of time people spend on your site but also your number of customers and revenue.
As a business owner, your website is one of your most potent, if not the most powerful, marketing tools. You can grow your business and attract thousands of customers through your site and online presence alone. But, the only way that your site traffic will convert into sales is by making sure each visitor gets engaged with your content
After all, if your site visitors don't stay long enough on your site to learn about who you are and what services you offer, convincing them into hiring you is a long shot.
Making your site practical and easy to use should be the first order of business. There is nothing more likely to send your customers running into your competitor's arms than a cluttered website with no sort of organization. The truth is that the internet has made us lazy. If your business's information isn't easy to access, potential customers won't be willing to waste their time clicking around trying to find it. Instead, they will take their attention and their money somewhere else.
It is why, of all things, your website must be easy to navigate. Visible straightforward navigation menus, a dedicated easy to find service page and contact information go a long way into making your site a success. Not only will your website look neater, but it will be far more useful for your target audience.
It's no secret – we, humans, love looking at beautiful things. It's wired in our DNA. So, don't expect new visitors to stick around if your website is visually cringe-worthy. A good looking website will attract the attention of potential customers, make them want to stick around your site for longer and solidify trust. Just like you wouldn't go to a job interview looking dirty and unprofessional, don't send your website out into the world ready to make a wrong first impression. If you want sales, you have to make sure your site is looking its best.
While all of us can identify beauty, not all of us know how to apply the design concepts necessary to replicate it. A good designer can help you create a cohesive and visually pleasing site that invites customers in with arms wide open.
Branding matters. It's what sets you apart. What makes your business recognizable and memorable. And at the end of the day, it makes your business look more professional and trustworthy. That's why including branding elements throughout your site is a fundamental and vital part of good website design. It means a unified colour palette, logos, fonts, etc. These elements should remain constant throughout all parts of your website and social media accounts.
Your site's design can be a real deal breaker when it comes to growing your business online. If you want to be successful, it pays to make it a priority. If you are setting up your website for the first time, do things right from the start and launch your site with the kind of design that will blow your competitors away.
And, if you already have a website up and running and are looking to improve its performance, it's never too late to invest in a game changer web design revamp. As in all things in life, you will get out of it what you put into it, so make sure you are dedicating enough effort and attention to your website's design. Doing so is the first step on the road of online business growth.