Website Content Creation with a Purpose

Creating Intentional Content

Unlike traditional advertising, content created as part of a content marketing strategy is more like owning a piece of real estate. You’re the owner of that content and space and it is projected online, with a particular address, message and a way to track and convert your online visitors.

Many other online marketers are well aware of this growing change and create and place content quickly. With such a high percentage of the web proving to be lacklustre and easily forgettable, what may not come to those marketers is how to create content that is of a high value to a person who is seeking useful information about certain subjects.

At Nicholls web consulting we pride ourselves on being able to create content that stands out amongst the rest, improving your chance of success as a result.



Some of the content formats we find effective and are highly skilled at creating for our clients are:

SEO – SEO content is any content created with the goal of attracting search engine traffic and occupying areas on the net that may encourage potential clients and customers to get to your website for further conversion.

AdWords – With over 2.3 million searches performed on Google every day and the majority of these search results including Google ads, AdWords are an extremely effective way of driving relevant traffic to your website when people are searching for your exact product or service.

Electronic Direct Mail (EDM) – This is much more than just email communication. EDM used in conjunction with a number of other forms of communication relay and reinforce the campaign message. The main benefit of using strategic EDM is that it provides useful data, allowing us to gather analytics after assisting with future campaign planning.

Copywriting – Don’t know how to write copy that will sell yourself effectively? Our copy team will craft words, call-to-actions that help you get the most out of your sales and services pages, all while optimizing the content to be found by search engines.

Video – From the simplest videos through to imaginative motion graphics, videos prove time and time again that they are one of the most effective ways to reach people online.

Infographics – Majority of us are visual learners. Who doesn’t love a good image that explains things simply? Our talented team of designers use their expertise, research, planning and design stages to create infographics that are not only informative but, industry renowned.

Our primary objective with content creation is to create effective clean messages that you can give to your customers, influencing them to make a decision wherever they may be in the purchasing process.

By using Nicholls Web Consulting content creation services in conjunction with our successful digital marketing strategy knowledge, you can rest assured that your website presence will be destined for success. Give the team a call today to discuss your needs!