Is your website visible and ranking on the front page of Google for your business keywords? If not, it needs Search Engine Optimisation. If you don’t know what keywords to rank for, it NEEDS SEO.
Currently, 90-98% of the websites on the Internet are unoptimised for search engines. This means that there is a huge potential for them to be found in the top few pages of Google (or other search engines).
This puts your business at risk of not being found by people looking for your type of product or service. In addition, people who don’t know how to search online use various phrases and ways to see what they need; if they cannot find your website when searching for those terms, you’re missing out on opportunities to serve new customers.
Optimising your website’s content can help you rank higher in search engine results pages. It can help you gain more exposure, but only if you know what you’re doing.
Getting your website to the first page of search results won’t continue to bring in new traffic. You need to optimise your website for conversions.
Rankings are essential, but these should not be prioritised over conversion optimisation. Ranking higher in search engines and converting targeted visitors into customers should be two sides of the same coin.
When done correctly, SEO can bring new users to your site. These users can turn your site into a brand that people seek. If you’re unsure about whether your site needs SEO, SEO optimisation.
Why Does Your Website Need SEO?
Search Engine Optimisation is the most effective and efficient way to drive traffic from search engines like Google, Bing, or Yahoo.
People searching for products or services will naturally look for businesses like yours at the top of their search results; if your business doesn’t show up there when people search for what you offer, it’s as if they don’t exist on the Internet marketing.
In other words, letting your website go unoptimised means losing out on countless opportunities to catch potential new clients and bring in more money – not only today or next month, but potentially forever.
Once you rank on the first page for your primary keywords, it will grow exponentially as more people begin to click on your website.
If your website is ranking low or not even showing up for important keywords, this means that you are missing out on opportunities to get in front of new customers and gain their trust.
A website’s primary objective is to sell a product or service; however, if the site cannot be found by those searching for specific terms related to what it offers or if the website is challenging to navigate and understand, it will turn clients away.
While there are other ways to market a business online (such as social media marketing/blogging), SEO consistently has the highest ROI in bringing in targeted traffic from qualified leads and turning those leads into sales.
There is a reason that companies like Google, Bing, Yahoo, and Baidu use SEO as the primary method for their websites to bring in new users.
An unoptimised website means your business is not taking advantage of what the Internet has to offer. If you’re unsure about how, to begin with, SEO or are having trouble getting started on it, make sure to learn more about what goes into creating and optimising a website that potential customers can find.
Why Your Business Needs Search Engine Optimisation (SEO)
The basics of search engine optimisation (SEO) focus on gaining rankings within organic results. When people perform relevant searches for your products or services, they need to see your website.
If your website is optimised for search engines, customers searching must find what you are offering. If it doesn’t show up when people search for these terms, then it’s as if they don’t exist.
The point of SEO is to make your website appear on search engine results pages. It is also giving give people reasons and opportunities to click on and visit your site. An unoptimised website presents no compelling reason why someone should choose it over others. An unoptimised website can result in a loss of exposure and traffic over time as you lose rankings.
Now that you know why it’s essential for your business to have an optimised website, you need to learn how SEO can help create a more positive online experience for customers and search engines.
Final Thoughts
Search engine optimisation is crucial to get your business going. You need high-quality content to make your website look good. There are many ways to gather quality content to get SEO success.
Social media marketing is one way for search engine optimisation. Search queries matter, and they also get these from social media. So it would help if you had a great digital marketing strategy to get a rich result for your website.
Build links, consider mobile pages, make sure your domain names are unique and searchable. These are some ways to improving your website. Always make keyword research a priority when optimising your website.