In today’s competitive market, online presence has become an essential part of any business. Every day, millions of people rely on search engines to answer their questions or provide solutions for their problems.
SEO is the process that puts your business right in front of potential customers who are searching for keywords or phrases related to the products or services you provide. It is a complete framework with a set of rules and many stages. Optimising your website for search engines will improve the ranking of your business in the search results.
Organic High-Quality Traffic
The majority of searchers click on the top search results only and neglect the others. Google’s top search result has an average of 27.5 per cent click rate. It means that if your business ranks as the first organic result, it will get 27-28 visitors every 100 times that keyword is searched.
Your website needs to rank high in the search results to take advantage of these opportunities. It can only be achieved through SEO.
Build Trust and Credibility
Google is one of the most trusted websites worldwide. Having a presence at the top of its search results will automatically build trust and credibility for your business in the mind of your potential customers. Ninety-eight per cent of all searchers will choose a firm that is listed on the first page of Google search results. They view the sites at the top results as more trustworthy.
If two businesses are selling the same product, the one with an SEO optimised website will more likely have more sales. High-quality SEO will put your business ahead of your competitors.
Improve the Usability of Your Website
A successful SEO campaign is not only concerned with search engines. A professional SEO consultant will tell you that the user experience and general usability of your website are also crucial focal points of the SEO process. Google will reward your business with a higher search result ranking when your website provides a positive overall experience to the customers.
One of the most cost-effective online marketing methods is SEO. Once you rank well in the search results, you will receive a flow on consistent organic traffic that will not cost you per click. Your business will have uninterrupted publicity, as long as it still ranks high. None of the other online marketing channels can do that.
The search traffic driven to your business through SEO has a very high conversion rate as it is coming from people who have searched for something related to the product or service you are offering. It means they are already interested, and it is up to you to convince them of making the purchase.
At Nicholls Web Consulting, we have managed and implemented SEO projects for a select group of both local and national clients. Our SEO process has always delivered to our customers exceptional results and increased their sales significantly. If you want your business to experience the same benefits, contact us today!